The head of ChatGPT on AI attachment, ads, and what’s next
Nick Turley, head of ChatGPT at OpenAI, reflects on last week’s GPT-5 launch and the surprising uproar over retiring GPT-4o—so much so that OpenAI quickly restored it and plans a formal deprecation schedule. He outlines efforts to preserve model “personality,” tackle hallucinations, and explore ads, subscriptions, and commerce partnerships. Turley predicts ChatGPT will evolve beyond a chat window into dynamic interfaces, support multimodal inputs, and offer endless customizable “personalities,” all while aiming for responsible AI that users can trust even in sensitive situations.