Taco Bell Rethinks AI Drive-Thru Rollout After Customer Trolling
Taco Bell is reevaluating its rollout of AI voice assistants after customers trolled the system—one viral clip showed an order for 18,000 water cups—and others shared frustrations online. The chain has deployed the tech in over 500 U.S. locations, but chief digital officer Dane Mathews says AI can falter at very busy drive-thrus, prompting a rethink of where to use it.
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- TechCrunch — Taco Bell Pauses AI Drive-Throughs After Glitches and Viral Pranks