Netflix Issues AI Production Guidelines to Safeguard Talent and IP
Netflix has rolled out five “best practices” for partners using generative AI in productions. The rules cover copyright safety, data security, temporary assets, and bans on replacing talent or union work without permission. Low-risk AI uses can proceed after notifying Netflix, but any final deliverables, likenesses, or third-party IP require written approval. Netflix stresses transparency to keep viewers’ trust, even as co-CEO Ted Sarandos hails AI’s potential to enhance creativity and control costs.