Elon Musk says X plans to introduce ads in Grok’s responses
In a bid to bolster X’s shaky ad revenue, Elon Musk revealed that the platform will insert paid suggestions directly into Grok’s chatbot answers. After perfecting Grok’s smarts, Musk told advertisers they can pay to feature their solutions when users seek help. He’ll also tap xAI’s tech to sharpen ad targeting across X.