Amazon Upgrades Seller Assistant to Always-On AI Agent for Proactive Seller Support
Amazon upgraded Seller Assistant into an always-on agentic AI that can proactively help third-party sellers — monitoring account health, flagging slow inventory and compliance issues, recommending pricing and shipping actions, and (when authorized) taking actions on sellers' behalf. It can also generate ads via conversational prompts, reflecting broader industry momentum around agent-driven commerce.
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- The Verge — Amazon Rolls Out Beta AI Chatbot to Generate Ads and Optimize Seller Tools