Amazon Launches Lens Live for Real-Time Shopping on iPhone
Amazon rolled out Lens Live, a real-time upgrade to Amazon Lens that lets iPhone users point their camera at items and see matching products in a swipeable carousel. Integrated with Amazon’s Rufus AI assistant and powered by SageMaker/OpenSearch, Lens Live lets shoppers add items to cart, save favorites and comparison-shop in stores. It’s launching first to tens of millions of U.S. iOS users.
Also mentioned in:
- The Verge — Amazon Launches Lens Live: iOS Real-Time Shopping Scanner with AI Rufus