AI companion apps on track to pull in $120M in 2025
A new Appfigures report finds 337 revenue-generating AI companion apps worldwide, with 128 launched in 2025. These apps earned $82 million in H1 and are projected to hit $120 million by year’s end. Downloads reached 220 million total (60 million in H1, up 88% YoY), driving $221 million in consumer spend (64% YoY gain). The top 10% of apps account for 89% of revenue, while revenue per download jumped from $0.52 to $1.18. Popular use cases include AI girlfriends, boyfriends and fantasy characters.