63% of Eastern Europe Crypto Outlets Lose Traffic to AI Tools
Outset PR’s Q2 2025 research finds 63% of Eastern Europe’s crypto outlets lost traffic as generative AI alters how stories are discovered—even amid a market rebound. While casual clicks drop, loyal readers stick via direct visits and branded searches. Smaller sites tied to SEO and aggregators struggle, but those optimizing for AI tools like ChatGPT and Perplexity can thrive. Regulatory complexity and algorithm shifts add volatility, and 17 major players now command 80% of regional traffic. Moving forward, outlets must build trust through quality, structured content, interactive tools and AI-verified reporting to stay relevant.